In 2023, after years of building a meaningful career in marketing, I made a bold leap — leaving my home country and relocating to the Netherlands. With experience in strategy, branding, and digital marketing, I arrived ready to grow, contribute, and thrive in a new environment.
What I didn’t expect was the silence.
The isolation.
The sheer difficulty of rebuilding a professional identity in a place where everything was unfamiliar — the culture, the systems, the networks.
I searched for a community of women like me.
Marketers with ambition, curiosity, and questions.
Women navigating their careers, motherhood, leadership, change.
I found plenty of professional groups — but they weren’t for us.
They were either too broad, too fluffy, or too disconnected from real needs.
So, I started something of my own.
What began as a small idea turned into conversations. Those conversations turned into connections. And those connections grew into a vision: a space where every woman in marketing in the Netherlands could feel seen, supported, and inspired.
That vision became the WIM Community — a collective born not from theory, but lived experience.
Today, I’m not just a marketer. I’m a community builder, a mentor, and an advocate for women rising in this field — at every stage of their journey.
My mission is simple:
To make sure no woman in marketing ever has to feel invisible, alone, or stuck.
To make sure we all have a space to grow, lead, ask, learn, and thrive — together.
Welcome to the WIM Community.
I’m so glad you’re here.
— Founder, WIM Community